Visual Identity

Second Nature is a boutique gardening business focused on creating beautifully elevated outdoor spaces for their clients and adding a pop of life to your home.

About the client

The challenge

The challenge was to create a visual identity that captured Second Nature’s passion for beautiful gardens and the feel-good energy they bring to their clients. The goal was to design something that felt natural, warm, and full of life.

The Solution

I designed a custom logotype that feels organic, warm, and alive to match the brand’s personality. The “N” as a garden trellis symbolizes Second Nature’s focus on elevating outdoor spaces, wrapped in a vine with a blooming flower to represent the pop of life they bring to every project. The flowing letterforms reflect nature’s movement and growth, and the olive green paired with warm coral and a touch of hot pink keeps things feeling earthy yet vibrant. The overall identity feels a little wild yet refined and blooming with life just like the gardens they create. In the submark, the wrapped vine forms an ‘S’ around the ‘N’ trellis.

Second Nature