Visual Identity

Lipps Creative Co. is a new venture led by a passionate web designer on a mission to help brands feel truly at home online.

About the client

The challenge

The visual identity needed to feel modern and elevated, while still warm and welcoming, as she really resonates with thoughtful, evolving women. Our goal was to design something that balanced simplicity with personality - chic, professional, but far from boring - just like her.

The Solution

To bring her vision to life, we created a sleek, typography-driven logo with strong editorial presence, minimal but full of personality. The brand palette has soft neutrals to maintain sophistication, while a bold pop of red captures her vibrant, magnetic energy. Custom brand elements like the key, pocket, and smiley icons were designed to support her tagline, “Your brand deserves a home,” and add warmth and approachability to her overall aesthetic. The result is a refined yet playful identity system that reflects both her professionalism and the creative, supportive experience she brings to clients.

Lipps Creative Co