The client was hosting her daughter’s first birthday party themed “Dylan’s Farm” and wanted a logo that felt chic and wearable. The goal was to design something simple, creative and stylish enough to print on merch for friends and family, without it feeling too childish so that someone could wear it in everyday life.
I designed a custom wordmark with rope-inspired letterforms and a subtle lasso shape in the “D”, a nod to the farm theme without leaning too literal or playful. The script is casual and refined, striking a balance between rustic and understated. Using warm, earthy colors against neutral hats, sweatshirts, and totes, the logo translates into something guests could wear beyond the party.